On May 11, 2001, MTV broadcast a recording of "Pop" via satellite during NSYNC's tour rehearsal for PopOdyssey, which subsequently led to the song's radio release on May 14, 2001. Jive Records was initially reluctant to release "Pop" as the first single from Celebrity, as they reasoned that the song is "not radio-friendly" and didn’t not "have a formula". After BT created over 1,200 edits of the track using Max Headroom-styled stutter-edits, he showed the song to Chasez and Timberlake, who immediately loved it. Timberlake initially hesitated, as he did not want it to be featured on any track, but relented as BT created four tracks using broken headphones. While the song was in production, BT heard Timberlake beatboxing under his breath, and asked to use his vocals.
He eventually relented when Timberlake heard BT's song "The Hip Hop Phenomenon", from the UK version of his 1999 album Movement in Still Life, on the request that he "treat vocals so irreverently, it's not even funny". Chasez asked BT to appear on NSYNC's next album, but BT was initially hesitant due to his "ambivalence" towards the band.
The group enlisted BT after JC Chasez and Timberlake befriended the musician. While discussing about "Pop" in a 2001 interview with Billboard, Justin Timberlake stated that NSYNC "put everything that is not considered ' pop music' in song".
BT was personally asked by Chasez and Timberlake to produce the song.ĭespite the success of NSYNC's previous studio album No Strings Attached (2000), the band were constantly blasted by critics who had preconceptions of what a "credible group" was, which forced them to be more involved in the production of their next album, Celebrity.
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